7 Small Business Marketing Tips

Small businesses do not often have large budgets. Thanks to the Internet, small business marketing can be a huge success, even without big dollars behind it.

Small business marketing can benefit from new trends in general marketing. These trends point to methods that are inexpensive, innovative, and online.

One of the key online options for small business marketing is search engines. The cost of submitting your Web site to a search engine is minor, but there are some considerations to be made:

1. Your site must be optimized with keyword phrases. Search engine optimization is achieved by including keyword phrases that apply to your company. These phrases must be present enough times to draw the attention of the search engines to your site.

2. Since most small businesses focus on their local market, you should aim your advertising efforts at your local audience. Users have recently begun pushing for better local search capabilities and most search engine companies are responding. Statistics have shown that 74% of Internet users perform local searches. Your keywords should reflect your locale and you should look into local search engines and directories, like your local Yellow Pages, Google Local, Citysearch and others.
If you are a local merchant and your intention is to sell products on the web, one of many tactics is to build your online ads around local content to increase your click through rate.

3. Speaking of local searches, newspaper Web sites have become the top portal in their local areas, especially among the coveted 18-34 demographic. Traditional newspaper advertising is generally beyond most small business marketing budgets, but the online versions offer more affordable ads on the “back” pages – those that are not visited as often but are rich in content.

4. Another exciting small business marketing method is the weblog, or blog. A blog offers your business a good way to have an inexpensive, two-way conversation with your customers. Write a blog for your Web site to give your customers and prospects an additional reason to visit your site.

5. Podcasts are among the newest small business marketing techniques. A podcast is a multimedia file (think radio broadcast) distributed by paid or unpaid subscription over the Internet. Podcasts offer you a direct way to tell your prospects how your product or service can benefit them.

6. Many small businesses can use online seminars or demos, also known as webinars, to demonstrate and promote their latest products. Online demos are an ideal tool for small business marketing because they are relatively easy to produce and allow you to reach a wide audience without ever leaving the office.

7. A strong online presence is a critical component of any small business marketing campaign. Why? Because the Internet offers advertising options that are relatively inexpensive. Because 87% of consumers research purchases online before they buy. Because 63% research online and then visit a bricks and mortar store to complete a purchase. And because demographic trends show that the most desired customers are most accessible through online means.

Using Your Small Business Marketing Tools to Differentiate Your Business

Perhaps the most important quality for your small business marketing materials is that they are different. If you do nothing else right in your small business marketing, at least be different.

Why is differentiation so important? Because, in most industries, there are hundreds – if not thousands or millions – of other businesses that claim to provide the same service or sell the same product as you do. If you don’t differentiate your business from all those others, the chances that you’ll get many customers are pretty slim.

Some common ways to differentiate your business are:

Superior service

Greater product availability

Higher quality

Better performance

Greater durability

Prestige

Technology leadership

Satisfaction guarantee

Lower cost

Faster delivery

More customer support

But even if you are very different than your competitors – you offer superior service, greater durability, or a satisfaction guarantee that beats all others – it won’t matter unless your prospective customers know about it.

That’s where your small business marketing strategy comes in. Businesses have been using their small business marketing strategies to announce how they’re different from their competitors as long as they have been using small business marketing strategies. Think Maxwell House’s “Good to the last drop,” Campbell’s Soup’s “Mmm, mmm good,” or WalMart’s “Always low prices.” Those highly successful taglines not only get prospective customers to remember the company name, but also convey a message about the difference between that company and others.

To make differentiation a part of your small business marketing strategy, you first need to understand your competitors – you can only explain how you’re different from them once you know what they’re like. Learn what your competitors offer, how they differentiate themselves, and – most importantly – what your prospective customers think about them (if you know what qualities your prospective customers see as shortcomings in the other companies in the market, you’ll have a good idea of the market gap you can fill).

Once you’ve decided how you are different from your competitors, you need to tell your prospective customers about it. Building that differentiation into your tagline can be a very effective start. Then include that tagline, along with your logo, on every piece of small business marketing collateral you have. Another small business marketing way to publicize your differences is to write a press release. Explain how you’re filling a need in the market that no other company has filled.

Once you’ve differentiated your company and used your small business marketing tools to publicize your differences, you have to follow through on your promises. If you say that you’re the cheapest – or the highest quality, or the friendliest, or whatever – then you better be just that (nothing turns away a customer like a failed promise).

Internet Business Solution Tips

What is your idea of an internet business solution tips?

Is it seeking out a financial planner online or looking for the services of a Search Engine Optimization (SEO) expert?

What if your internet business solution tips didn’t revolve just around paying for the services of someone else but being able to build residual income from a source you may never have considered?

If you run a business do you have complete control of your time?

Does your business run without you needing to be present?

Most business owners that own brick and mortar businesses do not own a business they own a frickin job – T Harv Eker, author of the Millionaire Mind

A great internet business solution is within the health and wellness industry.

Health and wellness is set to become the next trillion dollar business and there are many network marketing businesses you can join to start earning residual income.

Jobs are what we have been taught since we were young to go out and seek.

The problem with the wage system is our time is tied to our pay.

We don’t show up for work, we do not get paid.

True leverage is when you are paid for doing work once and then getting paid residually not only for the work you have done but also earning a smaller percentage on the work of several other people.

If you are seeking a solution that can pay you while you sleep network marketing is a resource you can choose.

People Are Looking In The Wrong Places

It was Robert Kiyosaki who stated

People are out searching for jobs while entrepreneurs are out searching for networks

Why is this important for someone searching for an internet business solution?

The internet never sleeps.

It doesn’t complain like an employee seeking a raise, it is unique in that it gives every employee who wants more pay the opportunity to do something for him or herself.

Employees have more leverage then they realize but people have to shut off their televisions long enough to start seeking out the truth.

Don’t you know that going to school to get good grades so you can go out and get a job is one of the biggest lies ever told here in America – Holton Buggs, entrepreneur, 8-figure earner within network marketing

The reason network marketing is such a great internet business solution is the fact that there are millions, not hundreds or even thousands of people, but millions, who are seeking products and services that they provide.

Everyone wants to feel and look better.

You earn residual (recurring) income simply by sharing max products with other people.

You can reach millions of people on the internet.

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