Online Printers for Businesses: Five Great Uses

Businesses have many printing needs. While they used to have to rely on the print shop down the street, online printing companies now offer many of those services quickly and at affordable rates.

Here are five great ways to take advantage of the service of online printers for your business:

1. Stationary printing – Stationary and letterhead is, perhaps, the most prominent representation of your business. Everyone you have correspondence with will see your stationary, so having one that is well designed and printed in a high quality way will make your business appear professional and successful. Choose from text-only designs to those with multi-colored graphics.

2. Envelope printing – When mailing or delivering correspondence, envelopes are the first thing people see. These can also be professionally printed with your company name and, if you like, your logo so that your branding is immediately established to potential customers.

3. Business card printing – Inevitably, nearly everyone who interacts outside your company will need business cards. Online printers have a lot of experience with business card printing. There are hundreds of templates available online that can be used or customized to match your business needs. Plain white cards with text online, multi-colored cards, cards with logos, or those decorated with dramatic all-over graphics on both sides are all available. You can also upload your own graphical design and have it printed on cards of your choice.

4. Flyer printing and Brochure printing – When your business relies on flyers or brochures to highlight different services or products that you offer, having them produced online is quick and affordable option. Create your designs in house and then upload them to be printed. All the same printing choices, including special finishing treatments, are available.

5. Gift certificate printing – If your company offers gift certificates, having them printed professionally can make a much better impression that using stock certificates that do not identify your business. As with other materials, you can create your own design or choose from templates that can be customized to meet your needs.

5 Tips Small Businesses Can Take Away From The Tiny House Movement

What on earth could small businesses learn from the tiny house movement if your industry is unrelated? It comes as no surprise that the growth, mission, popularity and purpose of the tiny house movement have grown over the past decade. People are joining this movement for financial freedom, environmental and leisure enjoyment. These owners reduce skyrocketing maintenance costs and living expenses that come from soaring mortgage payments of capacious houses. This movement also frees up more time to spend with family and travel.

Over the past decade, we have seen the increase in restructuring, downsizing and corporate dismantling by many large firms. According to the U.S. Small Business Administration, 99.7 percent of all employer firms are small businesses. While this percentage is an impressive number, there are some great tips many small businesses can take away from the tiny house movement.

  • Compact and mobile: Owners of tiny houses downsize to reduce the overabundance of clutter, high mortgage payments, and freedom to do more things they want to engage in. They have the capability of hitching their home on the back of a vehicle and can save money on hotel costs when traveling. Depending on your type of business, with the ease and digitization of many applications and smart devices, you can mobilize your business and take it anywhere. Even if you relocate, your business can be just as portable. Small businesses may be compact in scale, but can be substantial in their return on investment.
  • Energy and cost-efficient: Tiny house owners save money by lower operating costs, energy usage, and maintenance costs. You will find innovative ways to curb your budget in certain areas that will free up money for other important business investments to grow your business. Small businesses may not use up as much energy and power as larger organizations. You can operate more efficiently as well as effectively.
  • Environmentally conscious and sustainable: Tiny houses may be built using environmentally friendly and repurposed materials. They are built to last but are as unique and aesthetically appealing as the details in a larger home. Small businesses can apply similar eco-friendly elements and recycled supplies to their organization. Make a statement with personalized and customized brand installations on a smaller scale, but with great innovative curb appeal.
  • Technological advantages: Technology is not as big and bulky as it once was. Tiny houses can embody the same level of digitization as larger homes, just on a smaller scale. At one time, big businesses had the upper-hand with harnessing more advanced applications in technology. Nowadays, not only is technology more advanced and constantly evolving, many elements are far more affordable than they’ve ever been.
  • Innovative: While tiny house living is not a new phenomenon it is increasing in popularity. The idea of living a quality life on a small-scale pushes us to new levels of residential creativity. We are inspired to try something new, creative, and innovative that will make us stellar in our industry. Since many quality products and services are more affordable and reliable, small businesses can make quality purchases and outsource services that will save on equipment and personnel budgets.

Just because a small business may adopt a few ideas from the success of the tiny house movement, some of these applications may not be feasible or appealing to your particular industry. You don’t have to sacrifice quality for affordability. Small businesses have the power, however, to promote their business with creative, personalized and exceptional customer experiences, regardless of size and budget.

Ways To Fix Online Reputation For Businesses And Individuals

The Internet was once just a simple communication tool that has enabled people from all over the world to connect with each other easily. In recent years, however, more and more companies and individuals are using online services for business. You can now find a job or hire a new employee online, and you can buy or sell wares through secure websites as well. In addition to all these, people have also turned to the Internet to share or find information about products or companies through product review sites, forums, social networking channels, or personal blogs and websites.

Online reviews are a great way for corporate entities to get free publicity. However, there is no way to guarantee that customers will give you good reviews; every so often a disgruntled consumer is bound to write a negative review about you. What’s even more alarming about online reviews is that they can be done anonymously; as such, desperate competitors and other malicious individuals can write scathingly bad comments about a company or a person – and worse, these reviews may not necessarily be true.

As such, companies and people who are not vigilant may suffer attacks on their reputation; in some cases, the damage can be so bad that it can force them out of business. However, affected groups need not feel hopeless because there are several ways to fix online reputation that has been damaged by negative reviews.

One of the most effective ways to do so is to keep negative information out of sight of Internet users. This can be done via search engine optimization or SEO. SEO, simply put, is a technique that helps optimize search keywords to show your preferred results. In reputation management, this means that positive information will show up on search results pages when people search for a certain term.

Keyword selection and link building are important aspects of SEO. It’s important to determine the keywords that lead to negative reviews so that you can focus your campaign on these. Link building, on the other hand, can be done through a variety of methods, such as article marketing, press releases and videos. Articles help provide backlinks that can boost a company’s own website in the search results and they can also serve as a source of positive information about the company themselves. The best articles for reputation management include useful items, such as instructional guides and how-tos, as well as genuine reviews from users.

Videos and press releases, on the other hand, are also very good sources of backlinks. They have massive potential for viral marketing and are almost always given high rankings in search results. Valuable and truly informational materials, such as relevant articles, news and videos, are a sure-fire way to dominate search pages and push negative reviews out of view.

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